Sun Rose: A Wine Label Design by Antonia Skaraki

Unveiling the Essence of Wine through Minimalism and Playfulness

The Sun Rose wine label draws inspiration from the breathtaking colors of a sunset just before it sets. This unique color palette is reflected in the design, showcasing the wine's vibrant and distinctive character. The minimalistic approach of the label allows the wine to speak for itself, emphasizing its uniqueness and quality.

The design of the Sun Rose label is as environmentally friendly as it is visually appealing. Crafted from glass and paper, the label embodies the brand's commitment to sustainability and responsible design.

The packaging of Sun Rose goes beyond aesthetics; it serves as a storytelling medium. By presenting the essential elements that define the wine, the label engages wine enthusiasts and conveys the wine's story in a captivating way.

The Sun Rose wine label was created by a talented team led by Antonia Skaraki. Evri Makridis, a skilled designer, contributed to the visual concept, while Sotiria Theodorou, a talented copywriter, crafted the compelling narrative that accompanies the design.

The Sun Rose project was initiated and completed in 2018 in Athens, Greece. Extensive market research was conducted to understand the target audience, competitors, and market trends. Mood boards were created to align the design concept with the brand's values and vision.

The Sun Rose wine label design has received recognition for its outstanding creativity and ingenuity. It was awarded the Bronze A' Design Award in the Packaging Design category in 2022. This prestigious accolade celebrates designs that showcase technical and creative excellence, contributing to improvements in quality of life.

With its unique blend of minimalism, storytelling, and sustainability, the Sun Rose wine label design by Antonia Skaraki is a testament to the power of design in capturing the essence of a product and engaging consumers.